Direct mail
Direct mail is a critical part of an integrated marketing campaign. And it is a powerful closer, with the highest response rates of any medium.
The foundation of our campaigns is based on our data accuracy. The money is in the list.
Digital Services
We offer a one stop solution.
We are a fully integrated direct mail and digital services marketing firm which includes printing and mailing services
Direct Mail Services for Idaho Falls
What are Direct Mail Services?
Direct mail is a highly effective marketing method that uses the postal service to deliver. promotional material and offers to targeted consumers. Direct mail pieces can take many forms including postcards, sales letters, brochures, catalogs, and a variety of other materials.
Strategic Angel Direct Mail services for Idaho Falls include complete “done for you” options that have continued to assure the highest response and consistently receive high ROI for the advertiser. Our many years experience with direct marketing and copywriting give Idaho Falls businesses an advantage over other direct mail services that may be available elsewhere.
How Effective is Direct Mail?
According to a recent Inc magazine article 57% of all marketing campaigns were direct mail. This percentage has been rising in recent years and was up 7% from the prior year.
More companies are scaling back on some of their less effective digital marketing efforts and dedicating more marketing dollars to direct mail. Idaho businesses are rapidly discovering that many times the most profitable campaigns are proving to be the strategic combining of direct mail with specific digital marketing campaigns.
The plain truth is people like to receive great offers in their mailbox and have something that they can hold in their hands and examine. U.S. advertisers spent $167 per person on direct mail and earned $2,095 in sales. That is a 1,300% return on their investment.
According to recent studies conducted in 2018, consumers simply love using direct mail coupons. In 2018 93% of consumers said that they use coupons from direct mail offers. This number continues to rise and was up 5% from the prior year. That means that almost every household that your direct mail offer is mailed to makes purchases from direct mail advertising.
Millennials Like Direct Mail More than Email
Even though it seems that millennials are attached to their smart phone they still prefer direct mail offers. According to Info Trends, 38% of millennials prefer direct mail whereas 26% prefer email. The same research study revealed that 47% of millennials spend more time going through their mail and 25% of them actually consider it a leisure activity.
What are the Benefits of Direct Mail
Direct mail is a powerful and effective way to get your message directly into the hands of your ideal customer. Consumers interact with direct mail advertising in a completely different way than they do with any other form of media.
According to the Direct Mail Association direct mail has a 5.1% average response rate. Direct mail offers connect us to products and services that we did not realize we needed.
Strategic Angel direct mail is designed to contain enough value to the consumer that they will keep it somewhere handy. A good example of this is our exclusive “Giant Postcard.” The Giant Postcard is a beautiful huge 9×12 heavy card stock billboard that you can hold in your hand. It has a high gloss finish and feels and looks so nice that people can’t resist examining the 8 large coupons or offers on each side, and they usually determine that it is simply to valuable and to nice to throw away. Besides, there are always so many great coupons and offers that they will want to take advantage of that they look it over frequently.
How is Strategic Angel Direct Mail Unique?
We put the names and offers of Idaho Falls local businesses directly in the hands of local affluent consumers. Our direct mail pieces get a much higher response than industry averages because we strategically design our direct mail pieces so that your offer is not buried in the middle of some envelope or magazine between 75 other offers.
Every Idaho business that partners with us has the assurance that their direct mail offer will be seen by every household that it is delivered to. unlike the envelope and magazine style chains whose direct mail pieces often get thrown away before they are ever opened, our direct mail strategies insure that the offer is seen by the target audience.
Strategic Angel will get you in front of affluent consumers at a far less cost than other direct mail companies, only pennies per household. This is far less cost than you would pay for the postage if you were to try and do it yourself.
You may be comforted to know that we will not lock you into any ongoing contracts. Strategic Angel Direct Mail Services knows that our ongoing partnership with you depends on our performance and the results you get. As an Idaho Falls local business ourselves, we don’t like doing business that way.
You will benefit from the experience and excellence of our Strategic Angel Direct Mail Team. From the personal marketing consulting to achieve your businesses specific goals to the amazing graphic design work that will make you look like a million bucks, we are committed to getting customers for you.
Call us today and lets get started on bringing you customers in the door.
